As a brand, Sachin and Babi believe in celebrating every day and dressing with joy. Their collections are designed for the special moments in life, that can and do happen every day, both big and small. Attention to embellishment, color, and silhouette guides the design and is at the heart of the brand’s DNA.

Sachin & Babi partnered with Kelly in 2023 to revamp their visual identity on social media. They worked with Kelly to nail down their brand story and rediscover how this comes to life visually. After several rounds of creative concepts, they landed on a bright, warm, dynamic art direction. Kelly currently designs their social grids, ensuring their story is told consistently and beautifully.

Creative Director / Designer: Kelly Wiesehan