Brevé Coffee
Brand Strategy / Brand Identity / Art Direction / Packaging Design / Merch Design / Sales Collateral
Brevé Coffee® began nearly three decades ago, and today, we continue to small-batch roast our proprietary coffee blends in our home base in St. Louis. We believe in the significance of specialty coffee and screening the finest beans globally, which comprise our collection of flavored, blends and single-origin coffees that are all flavor, no bitterness.
Brevé Coffee hired Kelly Wiesehan to rebrand in 2020. Kelly conducted extensive market research on brand voice and brand identity. She created a comprehensive Brand Book for Brevé Coffee that included messaging, positioning, brand identity, brand guidelines, social media best practices, and more. In 2023, Brevé Coffee still abides by this Brand Book.
Kelly had the honor of redesigning Brevé Coffee’s packaging in 2021. She designed two bags: The Original No. 95 and the Ozark Blend. She also designed a system of labels so that the Brevé team could use the same Original No. 95 packaging and keep costs low, while also showcasing their variety of flavors. She worked with the founder to hand draw the flavor profiles that you’ll see on the labels.
Brevé Coffee is currently sold online, in over 50 retail locations, and in hundreds of hotels, restaurants, universities, corporate offices, hospitals, nursing homes, theaters, and through national food distributer US Foods.
Creative Director: Kelly Wiesehan
Designer: Kelly Wiesehan
Brand Strategist: Kelly Wiesehan
Photographer: Abbie Rudolph, Abbie Takes Pictures